Revive tu Cancha

In August 2022, AT&T México launched "Revive tu Cancha" with the goal of painting and rehabilitating 50 multi-purpose athletic courts in at-risk communities across Mexico. Through this program, they aimed to bring together community members at both the physical and personal levels, united by a passion for soccer and basketball. This effort was made possible thanks to a partnership with Comex, the leading paint manufacturer in Mexico, and BlueWomenPinkMen (BWPM), a nonprofit organization that fosters gender equality, art, and sports as tools for social change.

As the co-curator and exhibition designer, I played a crucial role in the conceptualization and presentation of the exhibition. My responsibilities included developing the thematic framework, selecting and organizing visual materials, and designing the layout to effectively communicate the project’s significant impact on community enhancement and engagement.